- Representation - how are certain people represented in the media?
- Detonation and Connotation
- Media Consumption
- The 4 main narrative theories Propp, Todorov, Levi-Strauss and Barthes
- Codes and Conventions
- Analysis of the avatar trailer
- Analysis of film posters - how they are effective
- Film genres- creating a storyboard based on a certain genre (disaster)
- mise-en-scene
- target audiences- niche audience and mass audience
- what makes an effective advert?